Markets at All-Time Highs: What Should You Do Now?

July 9, 2025

The S&P 500 just closed at another all-time high.


Cue the headlines. Cue the opinions.


And for many investors? Cue the hesitation.


When markets are setting records, it can feel like the worst possible time to put new money to work.


After all, nobody wants to buy at the top.


But here's the thing: All-time highs are not rare.


In fact, they’re more like mile markers on a long journey.


Between 1950 and 2024, the S&P 500 has hit more than 1,250 of them. That’s over 16 new highs per year, on average.1


So if you’re thinking, “Maybe I’ll wait for a better entry point,” you’re definitely not alone.


But let’s break it down…


Investing at all-time highs has actually produced solid results, often not far off from investing at any random time.


Here’s how those returns compare:


  • 1-year holding period: 11.2% after all-time highs vs. 12.6% for all periods
  • 3-year holding period: 10.9% vs. 11.5%
  • 5-year holding period: 10.3% vs. 11.3%


In other words, investing at a market high has been just slightly below average… still solid, and far from concerning.

There’s more.


Since 1950, the market has dropped more than 10% in the year following an all-time high only 9% of the time.


Look out 10 years, and the S&P 500 has never ended that period more than 10% down after any of its record highs.


That’s a powerful reminder for long-term investors.


Waiting to invest because prices are high is like waiting to fill your gas tank until prices drop.


You might save a little.


Or you might make the road trip take longer than planned.


Yes, the market could pull back. But it might not. And sitting on the sidelines while prices climb can be more costly than it seems.


So, what could you do?


I’m not saying to chase the highs.


I’m not saying you should try to time the market.


And I’m definitely not saying these historical returns will play out the same way in the future.


But I am saying this:


History shows that investing at all-time highs has not been as risky as many investors assume. It’s been, at least historically, a reasonable time to invest. And for long-term investors, it has often worked out just fine.


If you’re not sure what to do next, let’s talk about your options.


You don’t have to guess.


You don’t have to go it alone.


And you definitely don’t have to let fear steer your financial plan.

1. Shiller Data, 2025 [URL: https://shillerdata.com/]


2. Bloomberg, RBC GAM, 2024 [URL: https://www.rbcgam.com/en/ca/learn-plan/investment-basics/investing-at-all-time-highs/detail]


3. Shiller Data, 2025 [URL: https://shillerdata.com/]


Chart sources:


Bloomberg, RBC GAM, 2024 [URL: https://www.rbcgam.com/en/ca/learn-plan/investment-basics/investing-at-all-time-highs/detail]

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